1. Exemples de KPI pour mesurer l’engagement sur votre site. And thanks to the countless tracking tools available today, businesses today have more opportunity for transparency in their marketing efforts than ever before. Les indicateurs clés de performance marketing (KPI) sont l’un des termes les plus utilisés et les moins bien compris dans les départements marketing.. Dans cet article, nous allons définir et voir en profondeur comment choisir les bons KPIs marketing. If you are starting with digital marketing, a focus on impressions served, and CTR may be the metrics you choose to focus on. Digital marketing KPIs, or key performance indicators, are metrics that help reveal whether your marketing efforts are working well or falling flat. Calculating your return on investment is fairly straightforward. If you are looking into digital marketing KPIs, it means you have some strategic goals that you want to achieve through it. You want to keep lead acquisition costs low so that you can maintain healthy margins and see meaningful growth. Make Better Decisions. » Get Your Free Digital Scorecard. Digital Marketing KPIs are those measures and metrics that organizations and businesses use to determine the performance of the strategies and campaigns it employs in digital marketing. The number of leads alone does not designate a successful digital campaign. To track your digital marketing strategy performances and results, you must have KPIs that can indicate your campaign’s progress. Il faut donc s’adapter, afin de rester dans la course. Another KPI that shows digital authority is Alexa Rank, which indicates how popular a site is online. Set goals for your vendors and partners. The digital marketing industry is becoming more and more competitive. Even the seemingly most simple and minuscule of KPI metrics, such as open rates, all add up to something big. There are so many free and in-app purchase tools to observe marketing KPIs for small businesses. 11. Digital Marketing KPIs help companies achieve their best results through measurement.. En marketing, et notamment en marketing digital, il existe des centaines de KPi différents. You can track these metrics, depending on which value you are measuring, on your social media channels, using web analytics tools, lead conversion tools, or the sales team. Using a powerful marketing automation suite with built-in analytics helps you work more efficiently. Organic Site Traffic. 4 Digital Marketing KPIs ที่คุณควรรู้ถ้าหากธุรกิจของคุณโฟกัสที่ “ROI” 25/ 03/ 2019 0 Digital Marketing , Digital Marketing Plan , Digital Marketing Strategy These indicators need to be paid special attention to if your business is to have a competitive advantage over the others in digital marketing. Tracking your Marketing KPIs can help validate everything you do as a marketing professional—no matter if you work in the B2C or B2B world. Website traffic is a KPI that keeps track of how many people visit your site in a given time frame. Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on LinkedIn (Opens in new window) An issue that regularly crops up in the marketing world is measurement. They are fundamental to measure campaigns with quality and accuracy. Alexa Rank. Les KPI sont très utilisés dans le marketing digital et le pilotage des sites web puisque par leur nature ces activité favorisent la possibilité de mesure. These KPIs will keep you on track, ensuring that you are moving towards your goals rather away from them. 5 Key Digital Marketing KPIs. 14 KPI à suivre absolument pour vos stratégies de marketing digital Désormais, il est devenu facile de récolter et analyser des données en temps réel, si bien que la plupart des outils de marketing web sont aujourd'hui dotés de fonctionnalités analytiques. I’ll break down exactly how to set the goals you can use when measuring digital marketing KPIs: Commit to a Time Frame. The instant access Excel Template will take your results and turn them into presentable data which can be analysed to give you a better picture of how successful you have been. 3. Ce KPI mesure la part de l’argent total investi dans vos campagnes et dans votre contenu qui revient à votre site Web. Website Traffic. Keeping track of digital marketing KPIs can be difficult if you don’t have the right tools in place. All you need to do is subtract your spend from your gain and divide that number by the total amount spent. Digital Marketing KPI Recap. Évalués de manière régulière (toutes les semaines ou tous les mois, en fonction de vos besoins), ils aident à piloter les décisions inhérentes à votre marketing digital. Mais en pleine transition numérique, ces outils de mesure ont évolué. There is a caveat to this, however. On one hand, what kind of KPIs are fit on your field is of great importance. Track your own digital marketing KPIs with our powerful, customizable excel template. Targeting digital marketing KPIs and tracking the evolution of your business performance is an important step in the future of your business. Most organizations use KPI to measure their success rate and analyze progress based on KPIs. Organic site traffic is the amount of traffic sent to a website through organic search. Digital Marketing KPIs Can’t Stand Alone. Most of these digital marketing KPIs are not budget restrictive to review and audit. Accountability is a large, if not the largest, part of reaching a goal. Le marketing digital utilise des codes un peu différents. Email marketing KPIs. The key is to keep these metrics in check before they can ever get out of control in the first place. There are a ton of KPIs out there that can help your business achieve its goals, but these five KPIs are essential and every business should measure them. While you start a campaign on digital media, you must focus on whether you are getting the required results. Wrap Up. When analyzing your digital marketing KPIs, it’s important to pay attention to the little things—every metric makes a difference. Deciding the Digital Marketing KPIs to track . Be engaged with them on any planning or strategy calls. Les KPI (Key Performance Indicators) sont des indicateurs clés associés à des objectifs quantifiables qui permettent de mesurer la performance d’une campagne ou d’une stratégie globale. If you leverage a marketing automation platform, you will likely not only be able to publish and syndicate content but also keep track of how well your marketing is performing. The 7 Most Important Digital Marketing KPI's to Track Published on July 28, 2015 July 28, 2015 • 567 Likes • 35 Comments Tracking digital marketing progress is a little different than tracking through traditional means. Digital marketing KPIs are specifically related to your online marketing efforts, so you might track things like website traffic, conversion rates, online sales revenue, or total revenue. KPIs have proven to be the tool needed by all companies to create their digital marketing campaigns. With the right digital marketing KPIs in place, your marketing team will be on their way to a more solid marketing strategy. For example, there are typical open rates in email marketing for different industries. Digital marketing KPIs are metrics that are directly tied to your digital marketing strategy, may it be a brand awareness, lead generation, sales growth, or search engine optimization (SEO) strategy. These indicators show the performance of the actions defined in the strategy, so it’s possible to … This article explains how to get started. -> Digital Marketing ROI Whatever KPIs get chosen will be in large part determined by the upstream business and general marketing KPIs, so consider this handful just a starting point for developing your own. Le choix des indicateurs de performance de votre stratégie de marketing digitale est une étape indispensable. With so many digital platforms available for marketing, however, it can be hard to know which KPIs to track for each channel. While digital marketing is similar to traditional marketing in a lot of ways, KPIs are one area where marketing online has its own methodology. With tools like Whatagraph, you don't have to take this task on alone. Audit your online channels periodically to ensure you are telling a consistent … If you already have a handle on campaign scale and engagement, you may find that a greater focus on CPC or CPA may be necessary. KPIs can be used to mold digital marketing strategies to give a more effective and efficient result and the more your business expands, the more these KPIs can be used to answer arising questions. En général, la fréquence est d’environ un mois. Regular marketing KPIs usually don’t transfer smoothly into digital ones, in part because businesses tend to be less compartmentalized in the digital sphere. Your marketing goals and challenges will determine the KPIs that you choose to track. Check them before setting your own benchmarks. Typically, KPIs have normal values and can tell you about your business if you compare the actual value with the average value. En marketing classique, il existe de nombreux moyens de mesurer l’efficacité d’un dispositif. Ils vous aideront à prouver plus facilement le retour sur investissement de vos efforts marketing et à mettre en œuvre les campagnes et actions adaptées aux objectifs de votre entreprise. Voici 20 exemples des dizaines de concepts qui façonnent le marketing … Often time, evaluating and keeping track of your results is turning to be one of the most important steps in the process of running a business. Get to know your marketing failures and fix them. Staying current with all data and analytics across different channels is incredibly time-consuming and difficult without a tool in place. Cost per Lead by Source. Pour plus de détails dans l'utilisation des KPI en marketing digital, voir KPI internet et KPI emailing. 12. Nowadays, it becomes easier to measure startup marketing metrics in digital marketing than traditional marketing. One of the most commonly used digital marketing KPIs is monitoring placement on search engine results pages (SERPs). Pour les mesurer, on a recours à des outils comme : Google Analytics, SEMRush, Hubspot, Audits ciblés; Les indicateurs de performance clés doivent être régulièrement mesurés et comparés. So, if you spend $100, and gain $125 dollars, your ROI would be 25%. This is where the Digital Marketing KPI Dashboard can help you show them in the best delivery format. Among digital marketing channels, email is one of the best for attracting potential customers to your website. How to Measure Your Marketing: 40 Digital Marketing KPIs Richard Marriott 2 years ago. C’est notamment le cas des KPI, ou indicateurs de performance clés. Les KPI marketing sont ainsi des informations aidant au pilotage et à la prise de décision. How Do You Select the Right Digital Marketing KPIs To Follow? Les bénéfices justifient l’investissement réalisé — ils vous indiqueront si le site fonctionne bien. But, you should have a budget for your digital marketing and have it aligned with your sales plan. KPIs can relate to the business as a whole or to specific operational concerns, such as sales and marketing. Whether you have 5 days or 5 months, you must include a concrete time frame. Pour autant, elle n’est pas si simple et le piège dans lequel la plupart des équipes marketing tombent est de faire un copier/coller des KPI trouvez sur un article sur le web ou encore d’utiliser les mêmes KPI que leur concurrent (faut-il encore les connaitre). Campaigns with quality and accuracy spend $ 100, and gain $ 125 dollars, your marketing failures and them... 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