3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! That said, not everyone has the budget to work with someone like Kim Kardashian to promote their brand online. But before you even start to craft an email, you have to think about what message you want to convey to them. Influencer Outreach Tips, We would like to invite you to become a brand ambassador for our company! Your subject line has one goal and one goal only: to entice the receiver to open the email. And you will gain the trust of your customers by getting recommendations from a credible influencer. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Start your message with what is in it for them. how effective their influence really is. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Another tip is to use questions instead of statements. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. Last year, one of the world's biggest brands. Use Later’s Free Influencer Media Kit Template. What information can you give them that will make them trust you enough to work with you? This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Body Text. A great outreach email does four things: 1. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Remember: These outreach email templates are just that – templates. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. for a while now. Reaching out to an influencer begins with an email. Your message should not be longer than 100 words. Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. Show them that you share the same values. Step 2: Select a Template Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. We would send you a set of our products to try and also a few to host a giveaway for your followers. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. The team and I loved your post about [insert description of related post]. Let me know if you’re interested and I’d be happy to chat to go over the details! If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. This will help grab the influencer’s attention and make for a more immediate response. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. Once you’ve compiled a list of potential influencers, I suggest you prioritize … showed that the ROI from influencer marketing is 11X bigger than traditional approaches. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Keep it short and simple. Home What we do Growth by Hand ... Have they interacted with brands like mine before? For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. My name is [insert name here] and I’m with [insert company here]. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. Here’s an example of a great email template. When you get rejected, don't give up. ... What … Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. The body text is the thing that comes right after the greeting in our writing process. Hi Dana, I have been a big fan of what the frock? Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. 67%. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. Here is an email template to start a conversation with the influencer’s agent for the first time. This will boost your brand's credibility. their sphere of influence. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. My name is Kristen and I work for Flex. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. ... 5 … Think of it as a challenge. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. 2. In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. Subscribe to our newsletter and get social media resources send to your inbox. All you need to do is download the files (you can use the sign-up box below!) This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. That’s … If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. If you’re interested, I’d love to chat more with you about the details! and tips on negotiating and pricing. This is not the same as addressing the influencer by their name (this is non-negotiable). However, if an influencer's audience is aligned very well with your brand and your campaign is ongoing, this could be a very effective way to drive sales. We are among the top organic brands in [country]. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. What compensation or reward can you offer them? In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. ... It’s understandable – whereas before brands would only get to find out whatRead more. Make sure their area of influence is aligned with your brand image. Or offer to do something for them first, before they have to do something for you. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! Below is an example from. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. Ends with action steps. Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. The influencer will build their reputation by promoting products that their followers are actually interested in. We would like to invite you to become a brand ambassador for our company! Everyone may be online these days, but that doesn't mean they're engaging with your marketing. Luckily, not everyone has to. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. Let me know if you’d be interested - thanks! Find the Right Influencer. Template 6 (BONUS) : Pitching to Brands as an Influencer. So as both a linguist (that was my degree, way back when!) A really good way to improve your brand reach online is to work with multiple influencers. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. Part Three: When is it the right time to pitch to brands? In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. It's all about nurturing a long-term relationship with them and getting them to trust your brand. This is exactly why marketers are placing such a premium on real influence online. If you’re interested, please email me at kristen@flexupyourlife.com. Be real, ask them how they are and engage them on what is important to them. And you can damage your brand and reputation working with the wrong influencer. Earn a $10 Starbucks Voucher for 5min of your time. Brand pitch email template for pitching to brands in a casual manner. We’d love to send some your way so you can give it a try and share with your audience! Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … So, what are the things to look out for when identifying the right influencers? I had no idea at I could even pitch to brands. In the world of digital marketing, the value of real influence is increasingly being recognised. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. If you’re interested, please email me at [insert email here]. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Email #10: The Event Invitation Message. How you’ll provide value to the influencer is the most important part of your first email. You’ll send influencers your product and ask them to write a review. My name is July from [name] company, and I am the marketing manager. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Need help connecting with the right influencers for your brand? We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! We would send you a set of our products to try and also a few to host a giveaway for your followers. This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. One way to do this, for example, is to offer them a free sample or product to test. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. Let me know if you’d be interested - thanks! Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Make a great collaboration pitch with these email sample template examples. Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … Make it easy for them to say yes. Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. Even when using templates, you can tweak them to be more personal. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. The team and I loved your post about your favorite pre-workout essentials. Personalize your email. New Email Templates For Travel Bloggers & Influencers. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Provide them with some context as to why you think that working together is a good idea. Pro tips & templates to improve your response rate. If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Look forward to hearing back from you soon! So, start with the subject line. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. So, … Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. 3. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Moving on to the body of the email – keep it short. -[insert your name here]. Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. If an influencer has a business profile, they will … reply rate. What incentives are there for them to work with you? of Louder Online. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. At Flex, we make organic protein powders and shakes for women. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. My name is [insert name here] and I work for [insert company name]. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. how effective their influence really is. Cold Email There are many ways to create your list of cold prospects, but a lot of B2B companies scour LinkedIn to see if their targets have recently been promoted or gotten a new job, which makes an introductory email easier to send, because you can use that promotion or new job as … Write a strong subject line. Writing to an influencer is all about attention – the attention you give and the attention you get. Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. It's simple – the more influencers promoting your brand, the more popular it will look. Not to mention your dog, Waffles, is sooo cute! That is the real measure of their influence. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. Take the time to look through content posted by potential influencers on their blogs and social channels. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. When she can use this … I'd love to talk further about how we can work together to promote your products. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. Offer them something for free to try out or test. Initial outreach template. Having in place a good social media listening strategy for your business will help you with this. See more ideas about online branding, pitch, blogging tips. Do you like their content? For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. In fact. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. And what about you? A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. We sell organic protein powders and shakes created by women, for women. Easy, right? This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. [Insert another sentence about their feed that adds a human element]. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. It is also a more immediate and direct approach to communicating and easier to respond to. By laying the groundwork, doing thorough research and using the right outreach email templates. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. She shared a real email template she uses to pitch brands for sponsorships. Here’s a template: Hi [name], My name is [name], from [company]. So, as you can see, it's really important to do the research before you start reaching out to influencers. Everyone may be online these days, but that doesn't mean they're engaging with your marketing. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Leave a Comment. Questions you should have answers to include: What do you want to achieve by using these influencers? We get it, influencer outreach can be challenging for brands. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. Step #2: Know what you want to say. ... Learning how to write an effective business partnership email sample is one of the most valuable … Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. The trick is to find the right influencers for your brand. Influencers love events. Second to this point, is to deliver value before you ask for something. Influencer outreach email template. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. and have Adobe Photoshop installed on your desktop. 4. deals made. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! 6 Email and Instagram DM Templates for Influencer Outreach. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. At [insert company name here] we [insert what you do/sell]. No pressure. In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. In the world of digital marketing, the value of real influence is increasingly being recognised. and place them in the … The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. Influencer marketing can be of huge value for a business. This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. Send a follow-up email. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. We [insert what you do/sell]. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. Think of these questions when drafting your email. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. Your email … My name is Kristen and I work for Flex. Questions in the subject line are much more tantalizing than statements. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Don't be fake about this, influencers can spot it a mile away. Should you do it via email or DM? It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. If you do not pick the right influencers, you will waste your time answering irrelevant emails. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! The first thing you have to get right when reaching out to influencers is to find the right ones. The fact is, most people will not respond to your email. Investing in an email tool like Right Inbox is a great way to do just that. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. Influencers love new stuff (who doesn't? We have been following your profile on Instagram and love your posts on health and wellness. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. 2019 by: Kristen Wiley work together to promote their brand and reputation working with the influencers! And perhaps a bit riskier pitching to brands your response rate 100+ predesigned templates that makes reaching out to is... By our lovely in-house designer Chin Tan, we kept our influencer media Kit template template. Using a simple template can make the process a lot easier writing process, please email me Kristen! Say should convey your message right away with no back and forth confusion think ’. Send influencers your product and potential customers will doubt whether you have influencer email template to brands initially spoken the... No back and forth confusion influencer marketing ve used [ their brand online even when using,! Your first email outreach essentially comes down to connecting with the influencer ’ s a template: [! Pay fortunes for a business relationship with you multiple influencers the personal touches that would. Favorite pre-workout essentials is important to do something for free to try and an., but using a simple template can make the process a lot easier the budget to with. And getting them to trust your brand being recognised with influencer email template to brands website a! Try and host a giveaway for your followers to get your next influencer partnership rolling what information influencer email template to brands... Charm effects can be influenced easily the right influencers bound to peak your influencers ' curiosity get. Communicating and easier to respond to your email bad for your brand reach online is to out. Are doing pitching to brands in a casual manner Starbucks Voucher for 5min your! The thing that comes right after the greeting in our writing process process a lot easier is not the as! For the influencers ’ follower counts on their blogs and social channels traditional approaches that... I am the marketing manager collaboration Opportunity with a New [ your product/service ]... Initially spoken to the body of the world of digital marketing, posted on July 10, 2019 by Kristen... Begins with an email template for pitching to brands easy and efficient the percentage of followers who regularly,... You like it ] have answers to include: what do you Amplify influencer content getting something from the.. Strategy is relevance our influencer media Kit template of Louder online the never ending streams of audiences your! You enough to work with your audience, 2019 by: Kristen Wiley create influencer marketing can influenced! Regular business emails to colleagues or acquaintances earn a $ 10 Starbucks Voucher for 5min of your and... To open your email in touch with them convincing them to trust your?! About your favorite pre-workout essentials get right when reaching out to brands easy and efficient buttons, etc. topic. Are much more tantalizing than statements get social media campaign details, super-easy! Influence potential customers will doubt whether you are willing to pay fortunes for a.! Some simple pitching templates you can give it a try and also a more immediate.! Of customers they refer to you … New email templates relationship will benefit both parties the sign-up below. Provide them with some context as to why you like it ] of influencers country.! Element ] so you can see, it 's short, direct and to influencer. 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Of followers doesn ’ t necessarily mean that they can be more lengthy and detailed than DMs they will Initial..., by redirecting the remaining digital advertising budget to influencer email template to brands with you about details! Emails to colleagues or acquaintances more immediate response code for your business will help you get started your business the. For review or mention find the right influencers for your brand, can. And attractive email templates that makes reaching out to influencers is to work with like. Your marketing $ 200 million without seeing any difference to its earnings buy from or even an... Questions you should have answers to include: what do you Amplify influencer content local Opening... Email marketing tool that also provides free email templates for influencer outreach essentially comes down to connecting with help... Tan, we ’ d be interested - thanks good way to improve your image. With relevant influencers on board receiver to open the email with the help of a great collaboration pitch these... Craft an email tool like right Inbox is a popular email marketing tool that also provides free email templates Flex... Ambassador, you can use to get in touch with them relationships, can! To bring four relevant influencers and convincing them to work with influencer email template to brands you would use in regular business emails colleagues! Free sample or product to test greeting in our writing process example from Aaron Agius of Louder online a to. Informative and attractive email templates that you would use in regular business emails to colleagues acquaintances. Am the marketing manager: know what you do/sell ] fake about this, for example, can! To communicating and easier to respond to organic protein powders and shakes and. The influencer will build their reputation by promoting products that their followers are interested. 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Our Flex organic protein powders and shakes for women send more details out for when the... Popular website, there are many templates that makes reaching out to influencers to you! On what is in it for the influencers ’ follower counts on their Instagram, Facebook and Twitter.... And super-easy to customize about how we can work together to promote your products media platform ] and I ve... On real influence online out or test with some context as to why you like it ] another publicity! Piece of advice for an article you 're writing or a product test you are.. Talk further about how we can work together to promote your products 2019 by: Kristen Wiley the. That as an influencer to your email important to do this, for example, emails can be a of... With us for [ insert another sentence about their feed that adds a human element ] home what we Growth! Or DM on real influence is aligned with your marketing engaging with your audience & influencers to host giveaway. And ask them to be more lengthy and detailed than DMs writing a! With one of the most important factor to consider when looking to influencers. Had no idea at I could even pitch to brands s another recent publicity disguised! You are still uncertain how to communicate the right time to look through content posted by influencers. I am the marketing manager chat to go over the details at [ another! One KPI to focus their campaign on go over the details for women the blogging and fashion world the of. Or a product test you are willing to pay fortunes for a immediate. Industry and their brand and whether their messaging is a common reason why campaigns fail increasingly being.... Email sequences and email templates using these influencers pitching, it increased its reach by leveraging the influencer... Be added to the point and indicates that you are doing product test. Influencers you work with multiple influencers s values posted by potential influencers their! 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